Post by sakibkhan51 on Feb 28, 2024 6:21:03 GMT
You surely remember the chorus of that song that went like this “Coca Cola red lips, tell me a secret in my ear tonight…”. Here, it's about Product Placement : let's find out why. What is Product Placement Its meaning is contained in the term itself: product placement literally means product positioning. In the famous case of the song sung by Lauro, Fedez and Orietta Berti, Coca Cola is placed inside a song. In fact, in Mille there is an important lexical anchor that makes the song easy for the consumer to memorize. In this case, the metaphor "Coca Cola red" is repeated to leverage the collective imagination that allows the color red to be associated with the brand. The song Mille and the sound Product Placement Forms of product placement Specifically, product placement is a form of indirect advertising .
It is presented as a message for the veiled promotion of a commercial product using different forms. In fact, we move from the visual expedient to the sound one. The product is available in multiple forms: textual, audio and video within a song, film or game. Depending on the method Morocco Phone Number of use we distinguish 3 types: Screen Placement : it is visual and consists of putting the product in the foreground and then studying shots aimed at highlighting it Script Placement : it is verbal , as happens in several songs including the aforementioned Mille and “Non mi Basta Più” by Baby K, in which it refers to the hair brand Pantene. Plot Placement : the third and final form is an integrated positioning that occurs when that product is the protagonist of the plot. The film “The Devil Wears Prada” is an example of this.
In this case the collaboration between the brand and the film company that produced the film is explicit. Pantene's product placement This way we can better understand where this phenomenon comes from. How “product positioning” was born Product placement seems to have established itself thanks to the combination between brand and cinema . In the history of cinema we could find several examples from its beginnings. However, those who are closest to the Millennial generation began with the TV series Friends. In many episodes of this 90s cult, Rachel's character refers in dialogue to purchasing household items. Here comes Pottery Barn, the American chain of stores that sells household supplies.
It is presented as a message for the veiled promotion of a commercial product using different forms. In fact, we move from the visual expedient to the sound one. The product is available in multiple forms: textual, audio and video within a song, film or game. Depending on the method Morocco Phone Number of use we distinguish 3 types: Screen Placement : it is visual and consists of putting the product in the foreground and then studying shots aimed at highlighting it Script Placement : it is verbal , as happens in several songs including the aforementioned Mille and “Non mi Basta Più” by Baby K, in which it refers to the hair brand Pantene. Plot Placement : the third and final form is an integrated positioning that occurs when that product is the protagonist of the plot. The film “The Devil Wears Prada” is an example of this.
In this case the collaboration between the brand and the film company that produced the film is explicit. Pantene's product placement This way we can better understand where this phenomenon comes from. How “product positioning” was born Product placement seems to have established itself thanks to the combination between brand and cinema . In the history of cinema we could find several examples from its beginnings. However, those who are closest to the Millennial generation began with the TV series Friends. In many episodes of this 90s cult, Rachel's character refers in dialogue to purchasing household items. Here comes Pottery Barn, the American chain of stores that sells household supplies.