Post by sakibkhan50 on Feb 27, 2024 4:37:49 GMT
Welcome and welcome to our new column to give voice to Small Businesses in Italy. There are approximately 206 thousand Italian Small and Medium Enterprises and approximately 4 million micro ones. Together they represent more than 95% of Italian companies. These are numbers that make us think, especially if we consider the difficulty for each of these to stand out from the competition and find their own space to emerge in the maremagnum of the contemporary market. This is why we are selecting different realities (both local and otherwise - both physical and digital only) to tell their identity and the impact they are trying to bring to stand out from the others. Who is Ferro? Breaking down gender and male stereotypes analysis of the Ferro brand Ferro is a brand that offers specific products for men's intimate hygiene. It was created to try to break down stereotypes about men's intimate hygiene , but not only. It was designed to protect and enhance every encounter, increasing pleasure and self-confidence, inspiring and empowering those who choose to take care of their intimate hygiene. Each product is Made in Italy with natural ingredients suitable for all skin types.
Ferro products are "eco-conscious", in fact the production follows strict quality standards and uses exclusively selected raw materials. On the social side they follow a very minimal communication trying to share an evocative mood in which people can find themselves; raise Ecuador Mobile Number List awareness of the above-mentioned issues and talk about the product. Jacopo and Tommaso, cousins, are the guys behind this project and we involved them for this interview. Identity . Let's explain Ferro a little better: what type of brand is it, what products does it offer and where did the idea to launch it come from? The idea for Ferro was born at the beginning of 2022 from a personal need : we were looking for brands that offered products for men's intimate hygiene and which at the same time were able to meet our sensitivity and represent the right ideals, while still putting quality comes first. We decided to start this adventure with three products that we believe are essential for a new experience of men's intimate hygiene, designed to be used in any situation or place.
Daily mousse: an intimate cleansing mousse Quickie spray : a leave-in intimate spray Kindly wipes : disposable intimate wipes Concept You have a very risky brand identity, but at the same time consistent with the vision of your project, which strategic elements did you work on to achieve this output? Ferro brand analysis Ferro brand analysis Ferro brand analysis Ferro was created to break down all stereotypes about the male role and overcome the taboos of intimate hygiene with the aim of empowering those who choose to take care of their intimate hygiene and inspiring those who have underestimated its importance until now. With this brand we try to break some patterns based on market dynamics linked to the world of self-care with the aim of giving air to a kinder and more dynamic project. From these key principles we developed the brand identity together with "Tra Tra Studio" trying to give Ferro a modern and captivating image that was elegant at the same time. Future developments . How do you imagine the development of your brand? Do you already have a strategic line in mind to follow in terms of product development or initiatives? Interview with Ferro, a product to break down gender stereotypes
Ferro products are "eco-conscious", in fact the production follows strict quality standards and uses exclusively selected raw materials. On the social side they follow a very minimal communication trying to share an evocative mood in which people can find themselves; raise Ecuador Mobile Number List awareness of the above-mentioned issues and talk about the product. Jacopo and Tommaso, cousins, are the guys behind this project and we involved them for this interview. Identity . Let's explain Ferro a little better: what type of brand is it, what products does it offer and where did the idea to launch it come from? The idea for Ferro was born at the beginning of 2022 from a personal need : we were looking for brands that offered products for men's intimate hygiene and which at the same time were able to meet our sensitivity and represent the right ideals, while still putting quality comes first. We decided to start this adventure with three products that we believe are essential for a new experience of men's intimate hygiene, designed to be used in any situation or place.
Daily mousse: an intimate cleansing mousse Quickie spray : a leave-in intimate spray Kindly wipes : disposable intimate wipes Concept You have a very risky brand identity, but at the same time consistent with the vision of your project, which strategic elements did you work on to achieve this output? Ferro brand analysis Ferro brand analysis Ferro brand analysis Ferro was created to break down all stereotypes about the male role and overcome the taboos of intimate hygiene with the aim of empowering those who choose to take care of their intimate hygiene and inspiring those who have underestimated its importance until now. With this brand we try to break some patterns based on market dynamics linked to the world of self-care with the aim of giving air to a kinder and more dynamic project. From these key principles we developed the brand identity together with "Tra Tra Studio" trying to give Ferro a modern and captivating image that was elegant at the same time. Future developments . How do you imagine the development of your brand? Do you already have a strategic line in mind to follow in terms of product development or initiatives? Interview with Ferro, a product to break down gender stereotypes