Post by sakibkhan49 on Feb 25, 2024 6:38:27 GMT
Marketing according to Seth Godin Godin's book opens with the theme of marketing change , always very dear to all of us fans of this genre. The first real concept that we must metabolize is that brands no longer sell a product but create a story tailor-made for their customers. The ruthlessly utilitarian attitude of companies is transformed into a combination of empathy , creativity and attention directed solely at the user. The role of Marketing changes to make room for the development of strategies capable of transforming customers into a large family (technically called Community). The true creator of this change is the internet which has allowed all users to actively choose the contents of their interest . In the past, in fact, television advertisements and radio spots were the only source of distraction from the daily routine, and therefore represented a real means of persuasion. The advent of digital has reduced their power, creating a fairer and fairer market. What is Status for Seth Godin? One of the peculiarities of this book is the perspective that the author takes to analyze and explain the role of Marketing. At the center of each case study, we first analyze the user's point of view and then how the Brand or Marketer interpreted it.
This allows us to address very important issues such as the influence of Status on users' emotions . Godin, focuses attention on a very interesting difference: External Status: the status that the company assumes in the eyes of all people who are not part of it. Internal Status: the status that the Chinese UK Phone Number List company believes it possesses. With respect to this topic, it emerged that many times the two statuses do not coincide as they are the result of subjective evaluations by users . Even the game, played with our Community, highlighted how much the personal sphere affects Status. The result was very interesting, highlighting how each user develops their own idea of both the internal and external status of the brands. Status for Seth Godin Why is online advertising more effective? The structure of the book follows a very clear scheme, starting from very general and digestible contents and concluding with more technical and complex topics.
In fact, the theme of advertising finds space in chapter 15 where there is a comparison between traditional ADV and Digital Advertising . Seth Godin , allows us to appreciate the great advantages that online advertising has given to those involved in marketing strategies. This advertising helps to reach the chosen target , with greater precision than traditional advertising. It also allows you to choose the right moment in which to offer customers a specific product or service . Finally, it is possible to monitor online advertising and improve your strategy in case of errors. In the chat with our Community, this last point was very successful . The main reason that emerged concerns the possibility, through a detailed analysis, of being able to perfect your strategy and your conversion rate .
This allows us to address very important issues such as the influence of Status on users' emotions . Godin, focuses attention on a very interesting difference: External Status: the status that the company assumes in the eyes of all people who are not part of it. Internal Status: the status that the Chinese UK Phone Number List company believes it possesses. With respect to this topic, it emerged that many times the two statuses do not coincide as they are the result of subjective evaluations by users . Even the game, played with our Community, highlighted how much the personal sphere affects Status. The result was very interesting, highlighting how each user develops their own idea of both the internal and external status of the brands. Status for Seth Godin Why is online advertising more effective? The structure of the book follows a very clear scheme, starting from very general and digestible contents and concluding with more technical and complex topics.
In fact, the theme of advertising finds space in chapter 15 where there is a comparison between traditional ADV and Digital Advertising . Seth Godin , allows us to appreciate the great advantages that online advertising has given to those involved in marketing strategies. This advertising helps to reach the chosen target , with greater precision than traditional advertising. It also allows you to choose the right moment in which to offer customers a specific product or service . Finally, it is possible to monitor online advertising and improve your strategy in case of errors. In the chat with our Community, this last point was very successful . The main reason that emerged concerns the possibility, through a detailed analysis, of being able to perfect your strategy and your conversion rate .