Post by account_disabled on Jan 22, 2024 7:35:57 GMT
One such option is when into a list. What they have in common is that e.g. they all visited your product page or category page. You then take this list and create a lookalike audience from it. The ad that you will run to this audience must be about the specific product or product category that the original audience viewed. as you will appear to people who have similar interests. Weblab visit based lookalike audience . LTV based lookalike audience Recently. Facebook has had an outstanding development in the so called The possibility of a "lifetime value" based lookalike audience. But what is it about? We have already touched on the fact that it is possible to create a lookalike audience based on a customer email list. However. the matter has now been improved to the extent that.
In addition to email addresses. the value of customers can be Industry Email List entered into the system. That is. if user "A" bought "X" worth. and user "B" bought "X" worth. then Facebook will consider user B weighted when searching for a similar target audience. In this way. we have a better chance of reaching those who leave more at the checkout and are more willing to buy when targeting a lookalike audience. LTV lookalike facebook ad A couple of tips to consider when making your list. Use the template recommended by Facebook . Don't just add customers with high customer value to the list. but also those who bought with a small value. In this way. Facebook will be able to distinguish between individual users. which will also be an advantage when creating a lookalike audience.
Do not use negative numbers in the list. I'm writing this just so that someone doesn't want to express that the given customer is very unimportant to them. Do not use periods or commas for numbers. it can interfere with Facebook's recognition of values. Use as many distinguishing data as possible in the list. In addition to the email address. a total of additional data types e.g. name. phone number can be uploaded. The biggest mistake in Facebook marketing is if the "temperature" of your offer does not match your target audience. In other words. it is not exactly wise to immediately show a specific offer to people who are unfamiliar with the brand. UNLESS those people are very similar to the people who give you your customer base. That's why the LTV based lookalike is a real winner.
In addition to email addresses. the value of customers can be Industry Email List entered into the system. That is. if user "A" bought "X" worth. and user "B" bought "X" worth. then Facebook will consider user B weighted when searching for a similar target audience. In this way. we have a better chance of reaching those who leave more at the checkout and are more willing to buy when targeting a lookalike audience. LTV lookalike facebook ad A couple of tips to consider when making your list. Use the template recommended by Facebook . Don't just add customers with high customer value to the list. but also those who bought with a small value. In this way. Facebook will be able to distinguish between individual users. which will also be an advantage when creating a lookalike audience.
Do not use negative numbers in the list. I'm writing this just so that someone doesn't want to express that the given customer is very unimportant to them. Do not use periods or commas for numbers. it can interfere with Facebook's recognition of values. Use as many distinguishing data as possible in the list. In addition to the email address. a total of additional data types e.g. name. phone number can be uploaded. The biggest mistake in Facebook marketing is if the "temperature" of your offer does not match your target audience. In other words. it is not exactly wise to immediately show a specific offer to people who are unfamiliar with the brand. UNLESS those people are very similar to the people who give you your customer base. That's why the LTV based lookalike is a real winner.