Post by account_disabled on Nov 23, 2023 11:15:39 GMT
Wanting to expand its geographical reach and meet the challenges of globalization, it decided to form an alliance with Wahaha. This is a company from China that sells bottled drinks. In , the companies decided to establish a joint venture. However, in , Danone discovered that an Asian company was producing and selling identical products using its distribution network and marketing facilities, thereby making a profit of million. This was a breach of the terms agreed in the agreement, which resulted in a court battle. When looking for the reasons for this difficult situation, dishonesty on the part of the president of Wahaha was pointed out.
But also negligence on the part of Danone, which could have inspected the functioning of the company's Chinese branch much earlier. Starbucks In contrast, Starbucks boasts many examples of coopetition that have significantly contributed to its success. These include: cooperation with photo editing servies Barnes & Noble, PepsiCo, United Airlines and Target. Barnes & Noble began offering Starbucks services purchasing and consuming coffee while shopping in its stationary bookstores. This was a good step, his customer base and sales results. Another good move was becoming a PepsiCo partner.
Which enabled the sale and distribution of one of Starbucks' best-known products - Frappuccino. The alliance with United Airlines allowed the coffee chain's products to be offered to passengers during the flight. Another example is the strategic alliance with Target. It involved placing Starbucks outlets in the supermarket to attract customers who wanted to spend some time shopping while having a cup of coffee. Advantages and disadvantages of a strategic alliance The scope of strategic alliances includes a number of opportunities for trade cooperation.
But also negligence on the part of Danone, which could have inspected the functioning of the company's Chinese branch much earlier. Starbucks In contrast, Starbucks boasts many examples of coopetition that have significantly contributed to its success. These include: cooperation with photo editing servies Barnes & Noble, PepsiCo, United Airlines and Target. Barnes & Noble began offering Starbucks services purchasing and consuming coffee while shopping in its stationary bookstores. This was a good step, his customer base and sales results. Another good move was becoming a PepsiCo partner.
Which enabled the sale and distribution of one of Starbucks' best-known products - Frappuccino. The alliance with United Airlines allowed the coffee chain's products to be offered to passengers during the flight. Another example is the strategic alliance with Target. It involved placing Starbucks outlets in the supermarket to attract customers who wanted to spend some time shopping while having a cup of coffee. Advantages and disadvantages of a strategic alliance The scope of strategic alliances includes a number of opportunities for trade cooperation.